Episode #
Don’t Outsource Your Writing To AI!
November 11, 2025

AI slop, viral posts, and why human review still matters. Neil and Eric unpack the dangers of AI-generated content that fabricates facts, the rise of “set it and forget it” marketing, and why guidelines beat hype.

Timestamps

(00:00) AI slop cold open

(00:20) Viral post confession

(01:40) Fabricated metrics risk

(03:05) Unreviewed AI at work

(04:55) AI stocks and valuations

(06:30) AI tools vs agencies

(08:10) Set clear AI guidelines

(08:40) Consultants and CYA insurance

(10:40) Cluey growth critique

(12:20) Sticky customers over hype

(13:25) Wrap up and next topics

To suggest a topic, go to ⁠https://www.marketingschool.io⁠.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

Drop Us a Review If You Enjoyed the Episode!

Discover Latest Episodes

Episode
Companies Ignoring Claude Code Will Get Left Behind
January 20, 2026

In this discussion, we explore how larger companies often face greater inertia and resistance to change, especially when it comes to AI adoption. We reference an insightful Elon Musk interview that hi...

Episode
How Claude Code Can Replace Your Marketing Team
January 19, 2026

Neil and Eric break down how cloud code and AI tools are reshaping marketing teams, using real examples from go to market planning, SEO, sales outreach, and internal automation. They explain why junio...

Episode
Most New Hires Are Dead Weight Without These Two Things
January 15, 2026

In this episode, hosts Neil and Eric break down why AI fluency is becoming a non negotiable skill for marketers and operators. They discuss shrinking headcount, rising revenue per employee, the return...