In episode #631, Eric and Neil discuss why it’s important to not overthink shit. Tune in to hear why overthinking could be ruining your business.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Don’t Overthink Shit
• [00:34] Everyone loves to come up with complex funnels.
• [00:48] When you make it complex, stuff is more likely to break down.
• [01:12] Start simple, then expand.
• [01:22] When Eric started, his channel was SEO. They wrote content and did a lot of guest posting.
• [01:43] They tried a complex marketing funnel, but it didn’t work.
• [01:55] They also were podcasting at the same time and then layered in content marketing once they got the hang of everything.
• [02:27] Just focus on the things that you are good at.
• [02:40] Don’t take on too much and you can layer things in later.
• [03:14] Why build a crazy marketing/sales funnel, when you haven’t tried a simple one in order to see if it would even work?
• [03:50] The boring growth is often the most sustainable growth.
• [05:06] Wait until the next marketing method has been effective and monetized by others, then jump on the bandwagon. You don’t have to be the first!
• [05:33] That’s all for today!
• [05:36] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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