In episode #631, Eric and Neil discuss why it’s important to not overthink shit. Tune in to hear why overthinking could be ruining your business.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: Don’t Overthink Shit
- [00:34] Everyone loves to come up with complex funnels.
- [00:48] When you make it complex, stuff is more likely to break down.
- [01:12] Start simple, then expand.
- [01:22] When Eric started, his channel was SEO. They wrote content and did a lot of guest posting.
- [01:43] They tried a complex marketing funnel, but it didn’t work.
- [01:55] They also were podcasting at the same time and then layered in content marketing once they got the hang of everything.
- [02:27] Just focus on the things that you are good at.
- [02:40] Don’t take on too much and you can layer things in later.
- [03:14] Why build a crazy marketing/sales funnel, when you haven’t tried a simple one in order to see if it would even work?
- [03:50] The boring growth is often the most sustainable growth.
- [05:06] Wait until the next marketing method has been effective and monetized by others, then jump on the bandwagon. You don’t have to be the first!
- [05:33] That’s all for today!
- [05:36] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right plac...
In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach t...
In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that ...