Episode #
Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn’t Matter
January 22, 2024

In episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes to generating revenue. We delve into the concept of virality and how it doesn’t necessarily translate into increased revenue. The conversation also touches on the growing trend of organic content, particularly on platforms like YouTube and TikTok, and the different approaches required for long-form and short-form content. We emphasize the significance of consistency, quality, and targeting the right audience to achieve success in social media marketing.


Don’t forget to help us grow by subscribing and liking on YouTube!


Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT



  • (00:00) Today’s topic: Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn’t Matter
  • (00:05) Neil got a retweet by Elon Musk and it got over 8 million impressions.
  • (01:24) Neil shares the results of their analysis on social media networks’ return on ad spend (ROAS).
  • (03:37) Elon Musk reposts Neil’s tweet about the highest ROAS on social media networks.
  • (05:23) Eric discusses the increasing trend of people looking for organic help on platforms like YouTube and TikTok.
  • (07:34) Eric talks about the difference between long-form and short-form content and the importance of increasing average view duration.
  • (08:56) Neil emphasizes that virality does not necessarily translate to high revenue and discusses the benefits of creating B2B content.
  • (09:39) Neil mentions his Instagram post and tweet about the top digital marketing trends for 2024.
  • (10:09) Neil discusses the importance of driving revenue rather than going viral.
  • (11:29) Eric shares his experience with a post that led to a qualified lead.
  • (12:42) Neil emphasizes that views aren’t everything, quality matters.
  • (13:17) Neil and Eric discuss the choice between a million dollars and a million followers.
  • (13:32) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!


Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.


Connect with Us: 


See omnystudio.com/listener for privacy information.

Discover Latest Episodes

The future of marketing agencies, How to increase your agency’s value, & more
February 20, 2024

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape...

MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media
February 19, 2024

In episode #2680, we delve into the success of Mr. Beast's YouTube video and the strategies that propelled it. We analyze how Mr. Beast's extensive social following and top-notch content played pivota...

Revealing Neil Patel’s marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
February 16, 2024

In episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being produced by his team and explains how he...