Learn Marketing from Neil and Eric Get Started
Episode #608
Email Marketing Is Dying (and Here’s What You Should Do Next)
March 31, 2018

In episode #608, Eric and Neil discuss what you should do in light of the fact that email marketing is dying. Tune in to hear what avenues you should pursue to mitigate the loss of traffic through email marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Email Marketing Is Dying (and Here’s What You Should Do Next)
  • [00:34] Everyone thinks no one uses email anymore, which is a false assumption, especially if you work in the corporate world.
  • [00:55] Although email marketing is dying, that is only for the younger demographics.
  • [01:15] Email isn’t as effective as it used to be, but as long as you leverage all the other channels, you can still do well.
  • [01:40] Combine emails, push notifications, and chat bots; you will get back some of the traffic you lost through email marketing.
  • [02:00] Neil spoke to someone who works in Dubai and he still makes all his money through email marketing to an older audience.
  • [02:21] Eric loves to use Subscribers.com, Many Chat, and text messaging to market to a younger audience.
  • [02:58] Sly Broadcast is a great tool that Eric loves.
  • [03:18] This tool will allow you to drop a voicemail into someone’s inbox without having the phone ring.
  • [03:40] Cut the fat on the tools, though. Too many tools spreads your focus too thin.
  • [04:25] Neil’s team uses fewer than 10 tools internally.
  • [04:32] They use Skype, Google Analytics, Google Search Console, AHREFS, SEMRush, Subscribers, Hello Bar, Hubspot, and possibly one or two more at the most.
  • [05:00] Don’t go beyond ten tools, because it is overwhelming.
  • [05:15] If you want to do well and remain actionable, using too many tools will prevent that.
  • [05:30] That’s it for today!
  • [05:32] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode #1468
How to Create Massive Amounts of Content in 2020
August 08, 2020

In episode #1468, we share why you should prioritize content creation in 2020. The average person consumes high volumes of content daily, whether in the form text, video, or audio, so you want to make...

Episode #1467
Pier 1 Import Transaction – What We Can learn From It
August 07, 2020

In episode #1467, we discuss the recent Pier 1 Imports Transaction and what we can all learn from it. Most people thought that Tai Lopez was just a wealthy guy with Lamborghinis, but he is showing the...

Episode #1466
Why Twitter is a Severely Underrated Platform
August 06, 2020

In episode #1466, we talk about why Twitter is an underrated social media platform. Compared to most other channels, Twitter has many high net worth individuals engaging and sharing valuable informati...