Episode #673
Eric Siu’s Personal Marketing Strategy 
June 04, 2018

In episode #673, Eric describes his long and short-term goals for Singlegrain. Tune in to hear what makes Eric so successful!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Eric Siu’s Personal Marketing Strategy
  • [00:55] Daily, Eric’s team is focused on retaining clients (services and sales).
  • [01:15] He personally wants to remove himself from the business almost entirely.
  • [01:38] What is working is podcasting, video, SEO, content marketing, and referrals.
  • [02:00] Big clients may start small, but if you can build trust, you will be able to expand into a bigger account.
  • [02:35] Podcasting is 15-20% of sales.
  • [02:45] 0% comes from video, because they are just starting to use it.
  • [02:53] 50-60% comes from content marketing and SEO.
  • [03:10] Most of his money is spent on content marketing and SEO.
  • [03:18] Eric found Vivid Vision really helpful when planning long-term goals.
  • [03:32] Eric’s long-term goal is to have Singlegrain be self-sustaining.
  • [03:45] People tend to poach great marketing talent. He wants to build-on flexibility, so they always feel engaged and challenged, so he won’t lose them.
  • [04:29] If he could go back and change his initial approach, he would only focus on one area of marketing.
  • [04:42] In the beginning, he wishes they didn’t switch from tactic to tactic too quickly.
  • [05:16] Patience is key!
  • [05:23] Eric’s long-term vision is to have buy and grow many different businesses.
  • [05:55] That’s all for today!
  • [06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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