Episode #68
Exciting Marketing Opportunities for 2017
October 07, 2016

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illustrate how each one of those opportunities can work for your business. 

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Exciting Marketing Opportunities for 2017
  • 00:35 – LinkedIn steps up by adding a retargeting pixel and a lot more features
  • 01:13 – Third party authentication
    • 01:42 – Signup is just one click away
    • 01:45 – See your conversion rates go up 20-30%
    • 01:52 – Hire a paid developer in Upwork to do it
  • 02:02 – Gmail Advertising
  • 02:46 – Creating funnels
    • 05:13 – Orabrush’s example
    • 05:59 – Google up marketing funnel
  • 06:10 – Facebook Video
  • 07:21 – Advanced email segmentation
    • 08:32 – Sending the rights emails on the right time
  • 08:48 – YouTube Advertising
    • 09:00 – Add a call to action on the banner
  • 09:39 – That’s it for today’s episode!

3 Key Points:

  1. Try new opportunities –they won’t hurt!
  2. Create funnels to generate sales.
  3. If you’re smart enough to see the bandwagon, hop on!

Resources Mentioned:

  • LinkedIn – A social media platform where you can follow and connect with professionals.
  • Upwork – A platform where you can hire freelancers.
  • Gmail Advertising – Interactive ads at the top of people’s inboxes.
  • Facebook Video – Put up video ads on Facebook.
  • YouTube Advertising – Video ads show what you have to offer.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Why Brands Matter #2291
November 27, 2022

In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category,...

Episode
Meta Is Adding More Ad Placements – What This Means For You #2290
November 26, 2022

In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new a...

Episode
The Key Ingredient to Successful Ads #2289
November 25, 2022

In episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, hook their attention, and make a lasting impression...