Episode #
FB Conversion Pixel Going Away
August 12, 2023

In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out!


  • [00:00] Today’s topic: FB Conversion Pixel Going Away.
  • [01:08] What you need to do about this change.
  • [02:13] The increasing importance of having your own first-party data
  • [02:28] Why this isn’t the end of the world.
  • [02:56] How to harness your own first-party data and why that’s imperative.
  • [04:46] What a CDP is and why you want to build it.
  • [05:44] That’s it for today! Don’t forget to rate, review, and subscribe!

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