In episode 1061, we discuss freemium vs. free trial services. Tune in to hear which one you should offer.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Freemium VS Free Trial Which One Should You Offer?
• [00:45] Freemium allows you to use the product for free with locked features.
• [01:30] Hubspot switched from a free trial to freemium.
• [02:00] Typically, trials give you access to all features, but for a limited time.
• [03:00] Spotify is a good example of freemium.
• [03:20] It comes with ads, but if you love it, you can pay for more features and no ads.
• [04:45] Freemium is a good way to generate more traffic.
• [06:18] Only 2-3% of freemium users convert.
• [06:34] That’s it for today!
• [06:45] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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