Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around. 
TIME-STAMPED SHOW NOTES:

[00:00] – Who is Blake Rocha (mrfourtoeighth)

[03:11] – How did Blake Rocha become so successful in building his brand and business?

[05:00] – Blake Rocha’s biggest regret when he’s starting to build his brand

[05:53] – Creators don’t know how to monetize their brand correctly

[06:36] – Creating a business around your content

[07:09] – Build a business around your lifestyle, not the other way around

[07:54] – From content consumer to content creator

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