In episode #1343, we compare making content for specialist versus generalist audiences. Big brands have the budgets and other resources to do well with generalist content, but for smaller companies, it is best to specialize and focus on a very specific market. Tune in to hear how you can also increase your revenue through subscriptions by opting for content that speaks to a niche audience.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Generalist vs. Specialist: Who You Should Make Content For and Why.
[00:39] What we mean by “generalist” and “specialist” and examples of each.
[01:32] Why the majority of those listening should specialize as much as possible.
[02:26] Specific content that targets specific problems will end up performing better.
[03:00] The traffic to specialized blogs and podcasts seems to be increasing too.
[04:05] The more you specialize, the more you can ask for subscriptions.
[04:39] The many benefits of focusing on a specialist audience rather than a generalist one.
[05:05] That’s it for today!
[05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
Growth Newsletter: https://levelingup.beehiiv.com/subscribe...
Neil and Eric break down personal brand versus corporate brand. They discuss long term relationship building, when to invest during hard cycles, and why strong teams outlast founders. Packed with insi...
In this episode Neil and Eric dive into the “millionaire vs billionaire mindset” exploring how wealth strategies evolve as fortunes climb, and why billionaires aim for monopoly power and pricing ...