In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now shape search visibility, highlight the risks of short-term SEO hacks, and share lessons from creators like MrBeast on growth, focus, and profitability.
(00:00) The future of SEO: GEO, AEO, and LLMO explained
(05:00) Why brand mentions, Reddit marketing, and YouTube strategy drive rankings
(10:00) SEO hacks, parasite strategies, and Google’s shifting role
(15:00) Reddit optimization tips and the dangers of AI-generated content
(20:00) Business lessons from MrBeast and Cursor: revenue vs. profitability
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out:
Eric’s YouTube: Leveling Up with Eric Siu
Neil’s YouTube: Neil Patel
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X: @neilpatel, @ericosiu
Instagram: @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
Discover Latest Episodes
Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for...
Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share rea...
In this episode, Neil and Eric break down the rise of AI hype versus real usage, using Harvey AI, Microsoft Copilot, and ZoomInfo as case studies. They discuss $8B AI valuations, low user adoption, re...