Episode #
Google Engineer Reveals the SEO Algorithm
July 15, 2025

In this episode #3005, Eric Siu and Neil Patel discuss how Google’s ranking algorithm works and why controlling your narrative matters in organizations. They explore how storytelling drives business growth while tackling the challenges of misinformation in society. The episode underscores the need for transparency and clear communication in a noisy digital world.

TIME-STAMPED SHOW NOTES

(00:00) Understanding Google’s Ranking Algorithm

(02:58) The Importance of Narrative in Organizations

(06:08) Controlling Corporate Narratives

(09:00) The Power of Storytelling in Business

(11:42) Misinformation and Its Impact on Society

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

Drop Us a Review If You Enjoyed the Episode!

Discover Latest Episodes

Episode
Google Engineer Reveals the SEO Algorithm
July 15, 2025

In this episode #3005, Eric Siu and Neil Patel discuss how Google’s ranking algorithm works and why controlling your narrative matters in organizations. They explore how storytelling drives business...

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...