Learn Marketing from Neil and Eric Get Started
Episode #491
Google’s AMP Is Killing Your Revenue
December 04, 2017

In episode #491, Eric and Neil explain the purpose of Google’s AMP and why it may be killing your revenue. If you are an e-commerce business, this episode should be of particular interest to you. Tune in to discover how AMP is hurting your business.

Time-Stamped Show Notes:

  • [00:27]   Today’s Topic: Google’s AMP Is Killing Your Revenue
  • [00:35] Explaining the purpose of Google’s AMP.
  • [01:13] When stripping down sites for mobile access, it strips away ads to get the sites to load more quickly.
  • [01:30] Reasons why certain countries have different rates of search traffic.
  • [02:30] Why your revenue will tank in spite of search traffic increases.
  • [03:13] Even though Google says they are adding tools for publishers, take it with a grain of salt.
  • [03:35] If you are an e-commerce business, it can be detrimental to use AMP.
  • [03:48] That’s it for today!
  • [03:50] Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual heat-mapping tool.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode #1471
7 Little Known Copywriting Hacks
August 11, 2020

In episode #1471, we share seven little-known copywriting hacks! From sentiment analysis tools and swipe files, to the power of headlines and timing, these seven hacks can get your copy from average t...

Episode #1470
Are All Google SERP CTRs Created Equal?
August 10, 2020

In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content sin...

Episode #1469
How to Create a One Man Media Company
August 09, 2020

In episode #1469, we talk about how to create a one-man media company. Gone are the days when everybody followed and cared about large corporations: today people are far more interested in connecting ...