In episode #491, Eric and Neil explain the purpose of Google’s AMP and why it may be killing your revenue. If you are an e-commerce business, this episode should be of particular interest to you. Tune in to discover how AMP is hurting your business.
Time-Stamped Show Notes:
- [00:27] Today’s Topic: Google’s AMP Is Killing Your Revenue
- [00:35] Explaining the purpose of Google’s AMP.
- [01:13] When stripping down sites for mobile access, it strips away ads to get the sites to load more quickly.
- [01:30] Reasons why certain countries have different rates of search traffic.
- [02:30] Why your revenue will tank in spite of search traffic increases.
- [03:13] Even though Google says they are adding tools for publishers, take it with a grain of salt.
- [03:35] If you are an e-commerce business, it can be detrimental to use AMP.
- [03:48] That’s it for today!
- [03:50] Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual heat-mapping tool.
- [03:55] Go to SingleGrain.com/giveaway to get your free copy. You can also learn how to win a one-year subscription to Crazy Egg.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...
Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...
In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...