Google’s Top 3 Major Ranking Factors for 2021
In episode #1662, Neil and Eric talk about Google’s three major ranking factors this year. You will hear about the importance of user metrics, why you should be thinking long-term as a digital marketer, and much more. Tune in today!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Google’s Top 3 Major Ranking Factors for 2021.
- [00:30] Number 1: User metrics, usability, and user experience.
- [01:35] Google’s job is to deliver a good search experience so they can run ads.
- [02:10] Number 2: Think long-term, similar to how investors think about compound returns.
- [02:54] Number 3: Keep your content up-to-date and fresh.
- [03:59] What can we be doing better on this podcast? Text us!
- [04:19] That’s it for today!
- [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...
In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...
In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...