Google’s Top 3 Major Ranking Factors for 2021
In episode #1662, Neil and Eric talk about Google’s three major ranking factors this year. You will hear about the importance of user metrics, why you should be thinking long-term as a digital marketer, and much more. Tune in today!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Google’s Top 3 Major Ranking Factors for 2021.
- [00:30] Number 1: User metrics, usability, and user experience.
- [01:35] Google’s job is to deliver a good search experience so they can run ads.
- [02:10] Number 2: Think long-term, similar to how investors think about compound returns.
- [02:54] Number 3: Keep your content up-to-date and fresh.
- [03:59] What can we be doing better on this podcast? Text us!
- [04:19] That’s it for today!
- [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsors...
In this episode #3014, Eric Siu and Neil Patel discuss scaling content through podcasts, webinars, and short-form videos. They dive into the economics and effectiveness of webinars, the pros and cons ...
In this episode #3013, Eric Siu and Neil Patel discuss Elon Musk’s $1B bet on compute versus Zuckerberg’s $1B spend on AI talent. They explore buy vs. build strategies, ChatGPT’s evolving rankin...