Google’s Top 3 Major Ranking Factors for 2021
In episode #1662, Neil and Eric talk about Google’s three major ranking factors this year. You will hear about the importance of user metrics, why you should be thinking long-term as a digital marketer, and much more. Tune in today!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Google’s Top 3 Major Ranking Factors for 2021.
- [00:30] Number 1: User metrics, usability, and user experience.
- [01:35] Google’s job is to deliver a good search experience so they can run ads.
- [02:10] Number 2: Think long-term, similar to how investors think about compound returns.
- [02:54] Number 3: Keep your content up-to-date and fresh.
- [03:59] What can we be doing better on this podcast? Text us!
- [04:19] That’s it for today!
- [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In this episode, hosts Neil and Eric break down why AI fluency is becoming a non negotiable skill for marketers and operators. They discuss shrinking headcount, rising revenue per employee, the return...
Neil and Eric break down a controversial email marketing stunt inspired by a P hub recap, debating open rates, spam risk, and long-term brand damage. The conversation expands into X versus LinkedIn fo...
hosts Neil and Eric break down why product builders get more respect than agencies, how bad agency experiences shape perception, and why products compound better than labor. They unpack AI-first teams...