Episode #
He Built A 84M View YouTube Channel on Pokemon with ZERO Experience #2314
December 20, 2022

When Pat Flynn first took an interest in Pokémon, he saw it as a way to bond with his kids. But once he started diving deeper, he discovered a world of content available on YouTube. Even though the Pokémon players who populated YouTube were way more experienced than Pat, his entrepreneurial mind recognized an opportunity. Today on the show, we get together with the multi-talented Pat Flynn, a Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media. Tuning in, you’ll hear Pat discuss how he crafted his approach to Pokémon content during the height of the COVID-19 pandemic and managed to build his 84M view YouTube channel, Deep Pocket Monsters, despite having virtually no experience with Pokémon and starting his card collection from scratch. You’ll also learn about Pat’s other business ventures, like SPI and SwitchPod, and why he is a big believer in being upfront with his audience. Patt has an inherent curiosity, and he can’t help but try out new ideas from a desire to see the outcomes, which is a key part of his success as an entrepreneur. To learn more about Pat and his approach to business, make sure you tune in today!


  • [00:20] Today’s topic: He Built A 84M View YouTube Channel on Pokemon with ZERO Experience.
  • [00:20] Introducing today’s guest, Pat Flynn, Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media.
  • [02:10] Pat’s training in architecture and the surprising way he got into digital products. 
  • [03:24] Why Pat initially shared his income reports and why he decided to stop.
  • [04:52] The importance of being upfront and transparent with your audience.
  • [06:35] Why Pat decided to start a Pokémon channel during the COVID-19 pandemic.
  • [08:50] A breakdown of the numbers behind one of Pat’s videos. 
  • [09:49] The importance of storytelling and emotional connection on YouTube.
  • [10:21] The challenges Pat has experienced with his Entrepreneurial YouTube channel.
  • [12:23] How Pat prioritizes storytelling on his Pokémon YouTube channel.
  • [20:48] The typical amount of time Pat spends making one of his Pokémon videos. 
  • [22:16] A breakdown of how Pat films and edits one of his Pokémon videos.
  • [24:11] Lessons Pat has learned from watching MrBeast on YouTube.
  • [30:29] How much money Pat is spending creating his YouTube content.
  • [33:36] The amount of time Pat is spending per week on his Pokémon YouTube channel.
  • [35:04] How much money a channel like his can expect to make.
  • [37:41] Why subscribers don’t matter as much as they used to.
  • [41:02] Pat’s love of teaching and how he has helped others start businesses and YouTube channels.
  • [43:23] What Pat is looking forward to, along with a sneak peek into his upcoming book.
  • [45:48] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [45:54] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:





Leave Some Feedback:



  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 





Discover Latest Episodes

AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
May 24, 2024

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
May 23, 2024

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...