Episode #
He Built Jubilee’s YouTube Channel to 5 Billion Views
April 05, 2024

In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.


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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT



  • (00:00) Introduction and Background
  • (02:23) Mission-Oriented Approach and Content Formats
  • (07:39) Creating Compelling Content and Holding Audience Attention
  • (09:09) Experimentation and Learning from Failure
  • (11:30) Collaborating with Influencers and Partnerships
  • (14:41) Hiring and Developing Talent
  • (29:00) Dealing with Copycats and Protecting Originality
  • (37:44) Investing in Up-and-Coming Creators
  • (39:11) Unlocking Value and Participation
  • (41:06) Balancing Work and Family
  • (47:19) Building an Agency for Freedom
  • (52:12) The Power of Audience and Distribution
  • (58:02) The Importance of Compelling Packaging
  • (01:06:29) Asking Hard-Hitting Questions
  • (01:09:48) Leveraging Pre-Existing YouTube Audiences
  • (01:14:28) The Shift to Long-Form Content
  • (01:15:52) The Rise of Creator-Operators


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