Episode #
Here Are All The Companies Competing To Buy TikTok, The Slow Decline Of Apple
April 10, 2025

In episode #2952, Eric Siu and Neil Patel discuss the competitive landscape around TikTok’s potential acquisition and the importance of distribution and data in marketing. They explore the challenges of staying authentic in marketing, the growth of social commerce, and Apple’s current position as a tech leader amid innovation concerns.

TIME-STAMPED SHOW NOTES

(00:00) The Bidding War for TikTok
(02:58) The Future of Distribution and Data
(05:45) Navigating Marketing Strategies in a Changing Landscape
(09:02) The Evolution of Content Creation and Authenticity
(11:57) Apple’s Innovation and Market Positioning

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NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
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