Episode #623
Here’s A Unique Way To Keep Your Brand Top Of Mind 
April 15, 2018

In episode #623, Eric and Neil discuss how you can stay top of mind. Tune in to hear what you should be doing to remain popular.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here’s A Unique Way To Keep Your Brand Top Of Mind
  • [00:38] If you look at Drift, every time they launch a new feature, they always have a lot of fanfare and masquerade it as a product launch.
  • [01:26] In 2017, Neil bought UberSuggest and relaunched it as a free tool in 2018.
  • [01:45] He used Product Hunt to promote it.
  • [02:15] Neil publishes to his blog 7 days a week!
  • [02:32] You have to be relentless in order to stay top of mind. Tom Brady is a great example of relentlessness.
  • [03:00] There is no one specific thing you can do to stay popular, but rather you have to try everything.
  • [03:42] The rule of 7: someone has to see something 7 times before they convert.
  • [04:10] By putting yourself out there, eventually, you will become top of mind.
  • [04:51] Zoom doesn’t run a lot of ads, but they have billboards everywhere in San Francisco. They even bought a sponsorship at the arena where the Golden State Warriors play.
  • [05:28] That’s all for today!
  • [05:31] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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