In episode #645, Eric and Neil discuss how SEO is changing. Tune in to hear what will become of SEO next year and how you can adapt.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic:
• [00:38] SEO is heading towards voice search.
• [00:40] However, it’s not just SEO, it’s the world. Consider Amazon’s “Alexa”.
• [01:03] Search is changing, because people will ask an AI assistant as opposed to Googling.
• [01:56] There is a tool that was developed to help with semantic searches.
• [02:08] It looks for the meaning of what you are looking for (ex. What is love? And it will produce results that offer resources to answer that question).
• [02:50] AI and semantic searches are melding together.
• [03:09] Alexa the product is better at SEO, but the voice device outranks it.
• [03:25] Mobile is huge now.
• [03:33] If you are using a mobile phone, the search index you see is different than what you would get on a desktop.
• [03:50] It’s unclear how to monetize voice search thus far.
• [04:04] You need to be there, so once it’s monetized, you can jump on it.
• [04:46] Eric and Neil now have their podcast on Alexa and they are getting more listens.
• [05:20] That’s it for today!
• [05:22] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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