Episode #
Here’s How Starbucks Is Embracing NFTs #2243
October 09, 2022

In episode #2243, we talk about how Starbucks is embracing NFTs! From new loyalty rewards and increased opportunities for creative marketing, there are a lot of lessons to be learned from Starbucks’ recent moves. Tune in to find out what we expect the company to gain from entering the world of NFTs.


  • [00:20] Today’s topic: Here’s How Starbucks Is Embracing NFTs.
  • [00:39] Updates on Starbucks’ recent partnership with Polygon.
  • [00:52] Thoughts on why Starbucks is taking these steps right now.
  • [01:52] The example that Starbucks is setting for embracing new tech.
  • [02:55] Some of the exciting avenues that are emerging from this partnership.
  • [04:16] That’s it for today!
  • [04:21] Go to https://www.marketingschool.io for more resources.


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