Episode #587
Here’s the Very First Email that You Should Send to Customers 
March 10, 2018

In episode #587, Eric and Neil tell you what to put in the very first email you send to customers. Tune in to hear why on-boarding is so vital to your success.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here’s the Very First Email that You Should Send to Customers
  • [00:35] Send an email that helps them throughout their journey and experience.
  • [00:47] Setting them up properly will give customers a positive experience and makes them more likely to remain satisfied customers.
  • [01:24] Getting people on-boarded the right way is key.
  • [02:10] On-boarding is one of the most important levers you can pull and can translate to long-term growth.
  • [02:30] Intercom’s initial email explains how everything works and how you can get started.
  • [02:49] Pat Flynn will send an email introducing himself and uses the tags in Convert Kit.
  • [03:20] Neil’s Co-Founder did a test with About.me and he was able to get their revenue to increase 40 or 50%, just by creating a nice “getting started flow”.
  • [03:52] Make sure to include a checklist or steps, so that people have a path to follow.
  • [04:15] Intercom has a chat or email on-boarding feature that allows you to choose a path that works for you.
  • [04:43] That’s all for today!
  • [04:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Writing Secrets That Create Billionaires
April 18, 2024

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...

Episode
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
April 16, 2024

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer market...

Episode
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
April 15, 2024

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of promp...