Episode #
His Sleep Company Might Be Worth 1 TRILLION Dollars
May 15, 2024

In this episode, I had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. We discuss how Eight Sleep achieved a billion-dollar valuation, using AI to enhance sleep quality, and reveal their innovative marketing strategies.


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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT



  • (00:00) Unconventional Ways to Improve Sleep and Health
  • (06:17) Temperature Management and Relaxation Techniques
  • (11:09) The Future of Sleep and Health: Data and AI
  • (13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships
  • (25:02) The Power of Word of Mouth and Building Trust
  • (30:02) The Future of Sleep Technology: Advanced Features and Personalization
  • (39:09) Living and Working Together
  • (41:17) Setting Boundaries for Work-Life Balance
  • (45:20) Inflection Points in Building a Hardware Business
  • (51:56) Creating a Written Culture and Data-Driven Decision-Making
  • (55:31) The Value of Board Meetings
  • (58:37) Breaking the Rigidity of Fixed Meetings
  • (01:03:01) Hiring for Greatness
  • (01:08:00) The Intensity of Startup Life
  • (01:12:14) A/B Testing Work Environments
  • (01:17:12) Religion as a Marketing Strategy


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