Episode #1460
How Apple’s IDFA Change Will Shift How We Do Marketing
July 31, 2020

In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing. 
  • [00:38] What IDFA means, how it works, and what it means for advertisers. 
  • [01:08] Apple is making it more difficult for advertisers to track people and the sites they visit.
  • [01:16] Users now have to give explicit permission for ad publishers to track them.
  • [01:42] The changes are inevitable and there are likely to be more changes coming. 
  • [02:15] In the future targeting is going to be harder due to all the government restrictions.
  • [02:34] Some companies like Apple are big on privacy while others aim for more ad revenue. 
  • [03:00] The one-man media company concept and how it applies to all companies. 
  • [03:40] Consider how to build and own those audiences so you don’t need other platforms. 
  • [04:05] Learn to adapt now with these times where people’s rights are protected.
  • [04:59] That’s it for today!
  • [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Apple

Gary Vaynerchuk 

David Perell 

Anthony Pompliano  

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...