Learn Marketing from Neil and Eric Get Started
Episode #1460
How Apple’s IDFA Change Will Shift How We Do Marketing
July 31, 2020

In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing. 
  • [00:38] What IDFA means, how it works, and what it means for advertisers. 
  • [01:08] Apple is making it more difficult for advertisers to track people and the sites they visit.
  • [01:16] Users now have to give explicit permission for ad publishers to track them.
  • [01:42] The changes are inevitable and there are likely to be more changes coming. 
  • [02:15] In the future targeting is going to be harder due to all the government restrictions.
  • [02:34] Some companies like Apple are big on privacy while others aim for more ad revenue. 
  • [03:00] The one-man media company concept and how it applies to all companies. 
  • [03:40] Consider how to build and own those audiences so you don’t need other platforms. 
  • [04:05] Learn to adapt now with these times where people’s rights are protected.
  • [04:59] That’s it for today!
  • [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Apple

Gary Vaynerchuk 

David Perell 

Anthony Pompliano  

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode #1542
How to Gather Priceless Customer Research for Free
October 26, 2020

In episode #1542, we give you a few ways to gather priceless customer research for free! Sound too good to be true? Well it isn’t! From online searches and surveys to simple tools that give you amaz...

Episode #1541
Marketing Trends We Are Excited About for Q4
October 25, 2020

In episode #1541, we talk about the marketing trends that we are most excited about for Q4! From the often-mentioned voice search and paid subscriptions, to stories on LinkedIn and beyond, these trend...

Episode #1540
Our New #1 Instagram Strategy for Growing Brand New Accounts
October 24, 2020

In episode #1540, we share our new, number one Instagram strategy for growing brand new accounts. Growing an Instagram can take a long time, but if you go Live with people who have huge followings, do...