Episode #1460
How Apple’s IDFA Change Will Shift How We Do Marketing
July 31, 2020

In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing. 
  • [00:38] What IDFA means, how it works, and what it means for advertisers. 
  • [01:08] Apple is making it more difficult for advertisers to track people and the sites they visit.
  • [01:16] Users now have to give explicit permission for ad publishers to track them.
  • [01:42] The changes are inevitable and there are likely to be more changes coming. 
  • [02:15] In the future targeting is going to be harder due to all the government restrictions.
  • [02:34] Some companies like Apple are big on privacy while others aim for more ad revenue. 
  • [03:00] The one-man media company concept and how it applies to all companies. 
  • [03:40] Consider how to build and own those audiences so you don’t need other platforms. 
  • [04:05] Learn to adapt now with these times where people’s rights are protected.
  • [04:59] That’s it for today!
  • [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Apple

Gary Vaynerchuk 

David Perell 

Anthony Pompliano  

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
How To Create Data Discipline In Your Organization, Why Freemium Doesn’t Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create ‘New Work’ That Was Previously Impossible, Anti Elon Ad Backfires
May 14, 2025

In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by...

Episode
The Power Of Brand, Why I’m Shifting My Marketing Strategy To FREE Over Content Creation
May 13, 2025

In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models ...

Episode
Cloudflare CEO: AI Is Killing The Business Model Of The Web, SEO On Safari Has Dropped For The First Time In 22 Years Because…, Are SEOs F**cked?
May 12, 2025

In episode #2969, Eric Siu and Neil Patel discuss how AI is reshaping business models and digital marketing. They examine shifts in search behavior, the decline in website traffic, and the rise of pla...