In episode #2285, Neil and Eric talk about how becoming a media company helps you fight algorithm updates. You don’t need to be in the news business to be a media company. Find out how you can become a media company and fight algorithm updates, no matter what you’re selling.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Becoming a Media Company Helps You Fight Algorithm Updates.
• [00:30] How media companies like The Hustle and Morning Brew achieved success.
• [01:19] Why being a media company will lead more people to your content.
• [01:59] Why you don’t need to be in the media creation business to create content about your product.
• [03:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:48] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• The Hustle
• Morning Brew
• HubSpot
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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