In episode #2285, Neil and Eric talk about how becoming a media company helps you fight algorithm updates. You don’t need to be in the news business to be a media company. Find out how you can become a media company and fight algorithm updates, no matter what you’re selling.
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: How Becoming a Media Company Helps You Fight Algorithm Updates.
- [00:30] How media companies like The Hustle and Morning Brew achieved success.
- [01:19] Why being a media company will lead more people to your content.
- [01:59] Why you don’t need to be in the media creation business to create content about your product.
- [03:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
- [03:48] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- The Hustle
- Morning Brew
- HubSpot
- Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requi...
In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in to...
In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, t...