In episode #869, we discuss how books can make you more money. Tune in to hear how a book can increase your sales numbers.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Books Can Make You More Money (Even if You Don’t Read Them)
• [00:40] Frank Kern was able to make money from books by giving one away.
• [00:52] Book funnels work.
• [01:10] Even though the buyers only pay for shipping, your costs will still be low.
• [01:20] However, you won’t make much back.
• [01:34] You recoup costs by getting the buyers to buy from you again.
• [01:45] Keep upselling once you hook them.
• [02:00] Use the book to liquidate your advertising costs.
• [02:35] Russell Brunson has a great book funnel.
• [03:16] Test your back-end offers before offering a book funnel.
• [03:55] Scribe is a company that helps people create and publish books.
• [04:26] The book funnel works best when you’re running ads for it.
• [04:56] That’s it for today!
• [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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