Episode #
How Can Businesses Use Data to Improve Their Marketing Campaigns #2514
July 20, 2023

In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking it but not as good at applying what they learn from it. You’ll hear some practical suggestions on what businesses should do with their data, the value of an experimentation framework, and how to incentivize staff to use data to make improvements. Eric also talks about the value he derives from the Magellan AI podcasting tool and how he feels about GA4 compared to the previous version of Google Analytics. Tune in to find out how you can use data to improve your marketing campaigns!

[00:00] Today’s topic: how businesses can use data to improve their marketing campaigns.

[00:33] The Magellan AI podcasting tool, the data it provides, and how it helps our hosts make better decisions. 

[01:24] The biggest problem with how businesses use analytics.

[02:43] Thoughts on GA4 versus the previous version of Google Analytics.

[03:41] Neil recommends what companies should do with their data.

[04:10] The value of having an experimentation framework. 

[04:40] Incentivizing staff to make improvements based on data.

[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:


Magellan AI 

Google Analytics 

“DataStu” [01:28]


Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Discover Latest Episodes

Uber’s $650m secret business, Deepfake CFO, and Email marketing hacks for 2024
March 01, 2024

In episode #2689, we delve into various topics, including Uber's undisclosed business practices, the surge of deep fake scams, the pivotal role of blockchain technology in safeguarding identities, and...

Exposing Secrets From a Founder’s Retreat
February 29, 2024

In episode #2688, we discuss our recent founders' retreat in Phoenix, Arizona, where we gathered with a group of successful entrepreneurs and business owners. We share insights and lessons learned fro...

This Ex-Advisor Reveals the REAL Path to Wealth
February 28, 2024

Humphrey Yang discusses the financial challenges faced by younger generations and offers insights on building wealth. He highlights the significance of saving and investing, recommending a focus on in...