Episode #
How Can Businesses Use Data to Improve Their Marketing Campaigns
July 20, 2023

In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking it but not as good at applying what they learn from it. You’ll hear some practical suggestions on what businesses should do with their data, the value of an experimentation framework, and how to incentivize staff to use data to make improvements. Eric also talks about the value he derives from the Magellan AI podcasting tool and how he feels about GA4 compared to the previous version of Google Analytics. Tune in to find out how you can use data to improve your marketing campaigns!


  • [00:00] Today’s topic: how businesses can use data to improve their marketing campaigns.
  • [00:33] The Magellan AI podcasting tool, the data it provides, and how it helps our hosts make better decisions. 
  • [01:24] The biggest problem with how businesses use analytics.
  • [02:43] Thoughts on GA4 versus the previous version of Google Analytics.
  • [03:41] Neil recommends what companies should do with their data.
  • [04:10] The value of having an experimentation framework. 
  • [04:40] Incentivizing staff to make improvements based on data.
  • [05:48] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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