In episode #2927, Eric Siu and Neil Patel discuss the traditional marketing funnel (Tofu, Mofu, Bofu) and how AI tools like ChatGPT are changing the way consumers interact with content. The conversation also touches on the competitive dynamics in the SaaS space, the analysis of YouTube strategies through MrBeast’s app, and the recent lawsuit by Chegg against Google regarding traffic loss.
Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes.
TIME-STAMPED SHOW NOTES
(00:00) Understanding the Funnel: Tofu, Mofu, Bofu
(03:11) The Impact of AI on Content Marketing
(06:12) Navigating Competition in the SaaS Landscape
(09:12) Analyzing YouTube Strategies with MrBeast’s App
(11:52) Chegg vs. Google: The Lawsuit and Its Implications
(14:52) Diversifying Traffic Sources for Sustainable Growth
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To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
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