Episode #
How Culture Helps Scale a Company #1701
April 11, 2021

How Culture Helps Scale A Company

In episode #1701, we show you how culture helps scale a company. All of the best CEOs in the world are obsessed with culture because there is incredible value in having everybody in an organization marching in the same direction. Tune in to hear how hiring the right people will help you take your firm to the next level.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Culture Helps Scale A Company.
  • [01:00] The top CEOs in the world are obsessed with culture.
  • [01:20] Types of activities that fall under culture.
  • [01:37] Keeping everybody marching in the same direction.
  • [02:00] Neil’s approach to building culture at Neil Patel Digital.
  • [03:10] How to recruit people and see if they are a good fit.
  • [04:00] Eric’s approach to finding out if job candidates have long-term vision.
  • [05:07] Mirroring the approach to culture found at the great companies.
  • [05:29] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

 

Delivering Happiness

Tribal Leadership

What You Do Is Who You Are

Neil Patel Digital

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
How To ACTUALLY Get ANYTHING You Want
April 24, 2024

In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shar...

Episode
Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey
April 24, 2024

In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cov...

Episode
What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited – how to think about m&a
April 23, 2024

In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to co...