Episode #
How Culture Helps Scale a Company #1701
April 11, 2021

How Culture Helps Scale A Company

In episode #1701, we show you how culture helps scale a company. All of the best CEOs in the world are obsessed with culture because there is incredible value in having everybody in an organization marching in the same direction. Tune in to hear how hiring the right people will help you take your firm to the next level.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Culture Helps Scale A Company.
  • [01:00] The top CEOs in the world are obsessed with culture.
  • [01:20] Types of activities that fall under culture.
  • [01:37] Keeping everybody marching in the same direction.
  • [02:00] Neil’s approach to building culture at Neil Patel Digital.
  • [03:10] How to recruit people and see if they are a good fit.
  • [04:00] Eric’s approach to finding out if job candidates have long-term vision.
  • [05:07] Mirroring the approach to culture found at the great companies.
  • [05:29] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

 

Delivering Happiness

Tribal Leadership

What You Do Is Who You Are

Neil Patel Digital

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Agency Acceleration: LinkedIn Strategy, Client Retention, and Offers
September 14, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about client retention, managing churn rates, the significance o...

Episode
Fortnite x Lego partnership pays off big for Lego, How to get an ultimate recruiting list of the best people, and AI is being over marketed: GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing tools
September 13, 2024

In episode #2820, Eric Siu and Neil Patel discuss Lego's partnership with Fortnite has led to a 26% increase in operating profit for the company. Find out how partnerships can also be a precursor to M...

Episode
Google’s new indexing approach you need to see now, The sleazy world of Reddit marketing, Is it worth building an in-house agency?, and more
September 12, 2024

In episode #2819, Eric Siu and Neil Patel discuss the importance of quality over quantity in SEO, the need to delete low-traffic pages, the significance of updating and consolidating web pages, the be...