Episode #208
How Effective Are 301 Redirects?
February 24, 2017

In Episode #208, Eric and Neil discuss how effective 301 redirects are. Tune in to know how 301 and 302 redirects work, when you would use either of them, and what Eric and Neil did to boost their website traffic.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How Effective Are 301 Redirects?
  • 00:35 – A 301 redirect is you signaling that links have been moved
  • 01:03 – 2 ways to do a 301 redirect is through direct links
  • 01:26 – Eric bought a gun website and a site that was inactive
    • 01:55 – The inactive site had a hundred backlinks
    • 02:00 – The number of visitors from Google per day
    • 02:10 – Eric’s backlinks number
    • 02:36 – Eric’s site is now getting a thousand visitors a month
    • 02:50 – Took him two weeks before he started seeing the traffic
    • 03:00 – After 3 months, traffic went up to 40K a month
    • 03:10 – Eric spent $2500 for the domain
    • 03:27 – It is helpful, depending on your niche
  • 04:00 – Neil did a 301 redirect recently
    • 04:20 – The traffic is changing
    • 04:41 – Neil submitted the website to webmaster in order to crawl it
    • 04:56 – Neil changed all his internal links
    • 05:10 – Neil got a 40% boost in traffic
  • 05:20 – Use 301 for more permanent redirects and 302 for temporary
  • 05:34 – Use a redirect checker and redirect the right way
  • 05:44 – That’s it for today’s episode!

3 Key Points:

  1. Use a redirect checker to make sure you are redirecting the right way.
  2. Spending some money for the right domain can help you boost your traffic.
  3. Research before buying a website – make sure you are not wasting your money.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...