Episode #208
How Effective Are 301 Redirects?
February 24, 2017

In Episode #208, Eric and Neil discuss how effective 301 redirects are. Tune in to know how 301 and 302 redirects work, when you would use either of them, and what Eric and Neil did to boost their website traffic.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How Effective Are 301 Redirects?
  • 00:35 – A 301 redirect is you signaling that links have been moved
  • 01:03 – 2 ways to do a 301 redirect is through direct links
  • 01:26 – Eric bought a gun website and a site that was inactive
    • 01:55 – The inactive site had a hundred backlinks
    • 02:00 – The number of visitors from Google per day
    • 02:10 – Eric’s backlinks number
    • 02:36 – Eric’s site is now getting a thousand visitors a month
    • 02:50 – Took him two weeks before he started seeing the traffic
    • 03:00 – After 3 months, traffic went up to 40K a month
    • 03:10 – Eric spent $2500 for the domain
    • 03:27 – It is helpful, depending on your niche
  • 04:00 – Neil did a 301 redirect recently
    • 04:20 – The traffic is changing
    • 04:41 – Neil submitted the website to webmaster in order to crawl it
    • 04:56 – Neil changed all his internal links
    • 05:10 – Neil got a 40% boost in traffic
  • 05:20 – Use 301 for more permanent redirects and 302 for temporary
  • 05:34 – Use a redirect checker and redirect the right way
  • 05:44 – That’s it for today’s episode!

3 Key Points:

  1. Use a redirect checker to make sure you are redirecting the right way.
  2. Spending some money for the right domain can help you boost your traffic.
  3. Research before buying a website – make sure you are not wasting your money.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Focus on Conversions and Then Traffic #2292
November 28, 2022

In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While both...

Why Brands Matter #2291
November 27, 2022

In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category,...

Meta Is Adding More Ad Placements – What This Means For You #2290
November 26, 2022

In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new a...