Episode #1284
How Eric Grew a Dying Business
February 05, 2020

In episode #1284, we discuss how Eric grew a dying business into a company that earns millions! A few years ago, Eric acquired Single Grain and has since built into a really successful marketing powerhouse! Tune in to hear the strategies and actions he employed to first save the company and then make it so successful.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Eric Grew a Dying Business.
  • [00:39] Eric’s acquisition of Single Grain and how he took over as CEO.
  • [01:10] The events that led up to Single Grain almost dying!
  • [01:46] The price the Eric paid for the company, how it was split and the revenue at the time.
  • [03:00] How Eric managed to turn the company around into a million dollar business.
  • [04:10] Driving leads and customers with new marketing strategies.
  • [04:52] Eric’s advice to failing businesses; keep at it and focus on culture.
  • [06:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
The 24-Hour Rule That Will Save Your Company
February 26, 2026

Neil and Eric break down why AI is reshaping business faster than most leaders realize, sparked by Satya Nadella’s vision of all in one product managers, designers, and developers. They react to Cla...

Episode
The 24-Hour Rule That Will Save Your Company
February 26, 2026

Neil and Eric break down why AI is reshaping business faster than most leaders realize, sparked by Satya Nadella’s vision of all in one product managers, designers, and developers. They react to Cla...

Episode
Are You Just An AI Slop Cannon?
February 25, 2026

AI is reshaping the K-shaped economy and separating high agency leaders from low agency workers. In this episode, hosts Neil and Eric break down what the K-shaped economy means, how AI mastery creates...