Episode #1284
How Eric Grew a Dying Business
February 05, 2020

In episode #1284, we discuss how Eric grew a dying business into a company that earns millions! A few years ago, Eric acquired Single Grain and has since built into a really successful marketing powerhouse! Tune in to hear the strategies and actions he employed to first save the company and then make it so successful.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Eric Grew a Dying Business.
  • [00:39] Eric’s acquisition of Single Grain and how he took over as CEO.
  • [01:10] The events that led up to Single Grain almost dying!
  • [01:46] The price the Eric paid for the company, how it was split and the revenue at the time.
  • [03:00] How Eric managed to turn the company around into a million dollar business.
  • [04:10] Driving leads and customers with new marketing strategies.
  • [04:52] Eric’s advice to failing businesses; keep at it and focus on culture.
  • [06:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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