Episode #1284
How Eric Grew a Dying Business
February 05, 2020

In episode #1284, we discuss how Eric grew a dying business into a company that earns millions! A few years ago, Eric acquired Single Grain and has since built into a really successful marketing powerhouse! Tune in to hear the strategies and actions he employed to first save the company and then make it so successful.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Eric Grew a Dying Business.
  • [00:39] Eric’s acquisition of Single Grain and how he took over as CEO.
  • [01:10] The events that led up to Single Grain almost dying!
  • [01:46] The price the Eric paid for the company, how it was split and the revenue at the time.
  • [03:00] How Eric managed to turn the company around into a million dollar business.
  • [04:10] Driving leads and customers with new marketing strategies.
  • [04:52] Eric’s advice to failing businesses; keep at it and focus on culture.
  • [06:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
25.6% of All Searches Are Now Zero Click and Here’s What You Should Do #2295
December 01, 2022

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisti...

Episode
Should You Hire Friends or Family? #2294
November 30, 2022

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes ...

Episode
Why Some Ad Platforms Will Struggle in The Future #2293
November 29, 2022

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google loo...