Episode #
How Eric Is Preparing for 2022 #1951
December 20, 2021

In episode #1951, Neil and Eric discuss how Eric Is preparing for 2022. Eric has several rituals in place for preparing for the following year, like creating space to wind down, and writing an annual letter to his team. Tune in to learn about the books that inform Eric’s business planning and how he is working with his leadership teams to prepare for 2022!


  • [00:20] Today’s topic: How Eric Is Preparing for 2022.
  • [00:30] How Eric applies the OKR methodology for planning in his businesses.
  • [01:26] How Eric is facilitating connections between the leaders within his company.
  • [01:40] The annual letter that Eric writes for his team.
  • [01:55] A breakdown of how Eric’s leadership teams use the Start Stop Key (SSK) exercise.
  • [02:25] Why Eric creates space to wind down at the end of the year.
  • [03:53] That’s it for today!
  • [04:07] Go to https://marketingschool.io/live to learn more about our next live event in Austin, Texas!


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