Episode #
How Eric is Utilizing Product-Led Growth for NFTs #2187
August 14, 2022

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world of NFTs. We also share some tips for launching an NFT in the current bear market, plus so much more! Make sure to tune in today.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How Eric Is Utilizing Product-Led Growth for NFTs
  • [00:34] Defining product-led growth (PLG): letting your product drive customer acquisition, conversion, and expansion.
  • [01:15] How to use PLG for NFTs by giving away what is known as a ‘free mint’.
  • [02:19] Some insight into Eric’s NFT project, Leveling Up Heroes.
  • [03:06] Why many are struggling to launch NFTs in the current bear market.
  • [03:55] How to ensure you give your free mint to the right people.
  • [05:27] Tips for building and leveraging the community around your NFTs.
  • [06:11] That’s it for today! Don’t forget to rate, review and subscribe!
  • [06:12] Go to https://marketingschool.io/live to learn more!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
The K-Shaped Future of Work
February 05, 2026

In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...

Episode
Revenue Per Employee Is Skyrocketing
February 04, 2026

Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, an...

Episode
This AI Finds Peoples Calendly And Books Sales Demos
February 03, 2026

Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, h...