Episode #
How Event Based Tokens Will Change Marketing #2239
October 05, 2022

In episode #2239, we talk about how event-based tokens will change marketing. If you want to get a basic understanding of what differentiates tokens from regular commerce, and how this can lead to increased investment and engagement with events and communities, you have come to the right place. Tune in to find out more!


  • [00:23] Today’s topic: How Event-Based Tokens Will Change Marketing.
  • [00:28] Unpacking the meaning and potential of event-based tokens.
  • [01:30] Building a community and having fun while doing it!
  • [01:57] The difference between tokens and charging dollars.
  • [02:56] Examples of how we become tied to communities.
  • [03:12] That is it for today!
  • [03:20] Go to https://www.marketingschool.io for more resources.

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