Episode #1024
How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie
May 21, 2019

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie
  • [00:50] Avengers had the largest opening box office ever.
  • [01:30] Fortnite used native advertising for Avengers.
  • [02:21] Audi has had their cars in almost every Marvel film.
  • [02:40] In Endgame, an Audi is featured prominently.
  • [03:30] Product placement and branding is just another smart way to cut a deal.
  • [03:45] Beats by Dre got every celebrity to wear their product.
  • [03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”.
  • [04:40] People want to be like their heroes, so native advertising makes sense.
  • [06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products.
  • [06:20] That’s it for today!
  • [06:24] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Are Standing 1 On 1’s Stupid?, Erewhon’s Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We’re Going To Ramp The F**K Out Of YouTube
May 22, 2025

In this episode #2976, Eric Siu and Neil Patel explore one-on-ones, marketing tactics, economic trends, and how politics and consumer behavior impact business. They also share YouTube growth tips and ...

Episode
The Management Styles Of Mark Zuckerberg And Jensen Huang, Private CEO Conversations Around AI And Their People, The Real Use Case For AI (It’s Not Replacing Jobs)
May 21, 2025

In this episode #2975, Eric Siu and Neil Patel explore how tech giants are driving innovation and how AI is reshaping jobs, marketing, and workplace culture. They highlight the importance of adapting ...

Episode
The One Trait That Determines If You’ll Be Rich, The One Thing Worth Micromanaging On Forever, How Bad Is The Economy Affecting Marketing?
May 20, 2025

In this episode #2974, Eric Siu and Neil Patel discuss staying resilient in tough times, balancing ethics in business, and the role of tech in preserving memories and legacies. They also reflect on ho...