Episode #1024
How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie
May 21, 2019

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie
  • [00:50] Avengers had the largest opening box office ever.
  • [01:30] Fortnite used native advertising for Avengers.
  • [02:21] Audi has had their cars in almost every Marvel film.
  • [02:40] In Endgame, an Audi is featured prominently.
  • [03:30] Product placement and branding is just another smart way to cut a deal.
  • [03:45] Beats by Dre got every celebrity to wear their product.
  • [03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”.
  • [04:40] People want to be like their heroes, so native advertising makes sense.
  • [06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products.
  • [06:20] That’s it for today!
  • [06:24] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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