In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it.
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TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie
- [00:50] Avengers had the largest opening box office ever.
- [01:30] Fortnite used native advertising for Avengers.
- [02:21] Audi has had their cars in almost every Marvel film.
- [02:40] In Endgame, an Audi is featured prominently.
- [03:30] Product placement and branding is just another smart way to cut a deal.
- [03:45] Beats by Dre got every celebrity to wear their product.
- [03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”.
- [04:40] People want to be like their heroes, so native advertising makes sense.
- [06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products.
- [06:20] That’s it for today!
- [06:24] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.
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