Episode #682
How GDPR Affect Your Marketing Efforts 
June 13, 2018

In episode #682, Eric and Neil discuss GDPR. Tune in to hear how you can become GDPR compliant.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How GDPR Affect Your Marketing Efforts
  • [00:52] This is something the EU came out with two years ago. As of May 25th 2018, this is something that anyone who does business with the EU will have to put into effect.
  • [01:50] You have to be really transparent with your data collection.
  • [02:05] It’s all about transparency.
  • [02:38] You also need a system in place that allows people to wipe their information from your database.
  • [02:50] If you aren’t working with or in the EU, you don’t have to worry about GDPR.
  • [03:33] Neil’s site has an opt-in tick box for anyone in the EU.
  • [03:58] The penalty for violating GDPR is €20 Million or 4% of the year’s revenue.
  • [04:38] You can’t auto-tick boxes anymore.
  • [04:55] Eric found his conversions rates got better, even though he couldn’t auto-opt-in for people.
  • [06:00] Neil tested his conversions and has not seen any changes by implementing GDPR.
  • [06:33] They decided to implement these rules universally.
  • [07:12] Look at your privacy policy and terms of service to see if they align with GDPR rules.
  • [07:18] Disclaimer template has lawyers that can look over your business and figure out if your are GDPR compliant.
  • [07:54] If you want a good example of a business that is trying to be GDPR compliant, check out Slides.com.
  • [08:24] If you’re within the US, check out Privacy Shield.
  • [08:40] That’s all for today!
  • [08:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Should Your Business Have A Phone Number Listed? #1933
December 01, 2021

In episode #1933, Neil and Eric talk about whether your business should have a phone number listed. Having a phone number listed may seem outdated, but testing has shown that simply listing a phone nu...

Episode
The Economics of Buying Another Business Versus Building #1932
November 30, 2021

In episode #1932, Neil and Eric talk about the economics of buying another business versus building. When you’re deciding whether or not to buy a business, the number one question you should ask you...

Episode
How to Profit Off Your Blog Without Selling Out #1931
November 29, 2021

In episode #1931, Neil and Eric talk about how to profit off your blog without selling out. If you pivot from your original content in order to sell something, there’s a good chance you’ll feel li...