Episode #
How Grimes Is Shaping The Future of AI Generated Content #2450
May 10, 2023

In episode #2450, Neil and Eric discuss AI-generated music and the recent track that incorporated content from Grimes that went on to be endorsed by the artist in exchange for a percentage of the royalties. They discuss the pros and cons of using AI to create music. Drawing on an example from Hollywood, they also explore the potential career implications of allowing people to use your work to produce poor-quality content. Tune in to find out what is likely to happen in this area going forward and how artists can encourage this kind of creativity while also protecting their brand. 

[00:00] Today’s topic: How Grimes Is Shaping The Future of AI-Generated Content

[00:06] Background about the AI-generated track that went viral on social media.

[00:47] The AI-generated track uses music from the artist Grimes.

[01:09] Pros and cons of doing this and thoughts on the quality.

[02:08] An example from Hollywood about how poor quality can affect your career.

[02:56] Winnie the Pooh as creative commons.

[03:33] Finding a meeting point in the middle.

[03:55] Speculation about what is likely to happen in this area going forward.

[04:16] How we’re likely to see the content game shift in the future as a result of this technology.

[04:39] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

“In Another Life (feat GrimesAI)”

Winnie the Pooh: Blood and Honey

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

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