In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
- (00:13) Ralph shares his experience of buying a podcast and the valuation process.
- (02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice.
- (04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue.
- (06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators.
- (07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance.
- (09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue.
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
Discover Latest Episodes
In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward se...
In episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight t...
In episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing chan...