Episode #
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
February 23, 2024

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. 


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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT


Connect with Kasim on Twitter and Connect with Ralph on LinkedIn



  • (00:00) Today’s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
  • (00:13) Ralph shares his experience of buying a podcast and the valuation process.
  • (02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice.
  • (04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue.
  • (06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators.
  • (07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance.
  • (09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue.


Go to https://www.marketingschool.io to learn more!


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