Episode #
How Immutable Plans To Build a $1T Business
February 08, 2023

In this special episode of Marketing School, we are very happy to welcome Robbie Ferguson, the Co-Founder of the blockchain gaming company Immutable. Robbie joins us to talk about the company, his vision for the world of digital assets, and how he and his team are going about building a market-leading company. Robbie sheds some light on his history with gaming, his favorite thinkers and books, and where he sees the evolution of the blockchain heading. We also touch on the company culture at Immutable, the focus on making good hires, and a little about their current marketing strategy. So if you want to hear about all of this and much more, be sure to join us!
TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Immutable Plans To Build a $1T Business.

[00:48] The quickest and simplest description of Immutable and what they do.

[02:18] Robbie talks about his gaming background and favorite games growing up. 

[06:59] Thoughts on the current size and potential growth of the gaming industry.

[09:04] Marketing and partnerships at Immutable.

[11:50] Immutable’s recruiting strategy and what they offer developers.

[14:45] The growth trajectory at the company and the priority on high-quality games. 

[18:34] Scaling from the leader’s perspective; Robbie talks about the importance of hiring.

[20:43] Previous businesses that Robbie and his brother have run.

[23:03] Robbie talks about the future of Web3 and the elements that Robbie is most excited about.

[25:34] Immutable’s stance on mergers and acquisitions. 

[26:30] The efficacy of sponsorships within a strong marketing strategy.

[27:38] Robbie’s main sources of learning, favorite books, and his podcast and reading habits.

[28:33] Thoughts on healthier practices for running a business.

[29:45] The recruiting process that Robbie has used to grow an amazing team.

[31:02] How to find Robbie and Immutable online.

[31:20] Go to https://www.marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Immutable

Robbie Ferguson on Twitter

GameStop

RuneScape

Scaling Up

The Hard Thing About Hard Things 

Tim Ferriss

Radical Candor

The Great CEO Within

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

“The NFT World is getting more competitive every day, and you don’t want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial”

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
8-Figure Bootstrapped Agency Blueprint
June 15, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss the importance of client recap reports, the potential of AI consulting for ...

Episode
Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?
June 14, 2024

In episode #2758, we discuss he effectiveness of different marketing tactics, such as influencer marketing and email marketing, and share examples of successful campaigns. We also touch on the current...

Episode
The marketing genius of the Kardashians, and What Eric gets out of YPO retreats
June 13, 2024

In episode #2757, we discuss the marketing powerhouse that the Kardashians are and how they control their messaging and connect with their audience. The conversation then shifts to Eric's YPO retreat ...