Episode #1482
How Important is it to Have a Good Logo?
August 23, 2020

In episode #1482, we talk about the importance of having a great logo. When you are first starting, we don’t recommend spending a lot on a logo since you can always change it later should you think it necessary. Tune in to hear why rebranding might require you to put extra cash toward such design elements! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Importance of a Good Logo. 
  • [00:31] The logo for Nike was very cheap initially. 
  • [00:43] When Pepsi rebranded it cost them $1 million.
  • [00:52] Do not spend a lot on your logo when you are just starting. 
  • [01:03] If you are a big brand like Nike or Pepsi, spending on your logo makes more sense. 
  • [01:18] Spending on a logo is not as important and you can always change it later on.
  • [01:51] There is a lot more risk involved in rebranding so spending more is sensible.
  • [02:15] In most cases, modifying your logo will not make you more money. 
  • [02:36] That’s it for today!
  • [02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

Nike

Pepsi 

Canva

Fiverr

Dribbble

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
How We Would Start From Scratch Today #2182
August 09, 2022

In episode #2182, Neil and Eric talk about how they would start from scratch today. While a lot of trends in marketing are continually evolving, there will always be a place for good content and engag...

Episode
Reaction: Meta Announces TikTok Redesign of Facebook #2181
August 08, 2022

In episode #2181, Neil and Eric talk about Meta’s announcement that Facebook will be undergoing a redesign based on the TikTok platform. Facebook has always excelled at taking what's working for oth...

Episode
Why It’s Better To Experience Share Than To Give Advice #2180
August 07, 2022

In episode #2180, Neil and Eric talk about why it’s better to share stories of your experiences than to give advice. Whenever you give someone advice you’re taking a risk because you have no way o...