Episode #139
How Important Is Testing for Your Business or Product?
December 17, 2016

In Episode #139, Eric and Neil talk about how you can create a culture of testing for your business. How important is testing for your business and product? Listen as Eric and Neil discuss from their experiences the benefits of continual testing, the tools you can use to help you, and why teamwork plays a huge role in creating this culture of testing that makes your business better.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Create a Culture of Testing
  • 00:32 – Most companies have no real process for testing their business
  • 00:44 – You have to create a testing process
  • 01:00 – Have at least a project management tool like MS Excel, Trello or GrowthHackers Projects
  • 01:53 – Check out Sean Ellis’ videos online
  • 02:04 – Group people from different departments into teams so you can test the product internally
  • 03:01 – Let members submit their ideas on how they can grow the company faster
  • 04:09 – Experimenting is only a failure if you have no hypothesis—but, if you learn something, it’s a success
  • 04:54 – Check out Amazon’s Two Pizza Team
  • 05:39 – Create dashboards for your departments that show stats and data from tests that are continually happening with your product
  • 06:45 – Test at least once per week
  • 07:05 – That’s it for today’s episode!

3 Key Points:

  1. Start building a culture of testing by creating a process within your company.
  2. Involve your employees in the process and create an atmosphere that allows them to share their ideas.
  3. Think about your hypothesis BEFORE you run an experiment to get the most out of the process.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Power of Storytelling in Marketing: Tips and Techniques. #2359
February 03, 2023

In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as ...

Episode
Marketing Jobs That Will Be Replaced By AI #2358
February 02, 2023

In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on mark...

Episode
How To Fix Your Marketing Funnel #2357
February 01, 2023

In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is ...