Episode #
How Inbound Marketing Is Rapidly Changing #2453
May 13, 2023

In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement metrics declining, inbound marketing strategies just aren’t working as well as they used to. Tuning in today, you’ll not only discover how inbound marketing is changing but what you can do to counteract it. We also dive into which channels are worthy of pursuing, how you might want to think differently about marketing going forward, and so much more!
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: How Inbound Marketing Is Rapidly Changing.

[00:05] Some perspective on the ways that inbound marketing is changing.

[01:43] Why it’s harder to produce the same ROI as marketing channels get more competitive.

[02:24] How to look at marketing differently: why you have to spend a dollar to make a dollar.

[03:02] The benefits of leveraging an omnichannel approach.

[03:27] Ways to get creative with your marketing strategy and use AI to increase ROI.

[04:25] Channels you can use to boost your organic reach.

[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

‘Inbound marketing just isn’t working as well as it used to’

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
The AI Influencer That Makes $10M A Year
February 18, 2025

In episode #2918, Eric and Neil explore the emergence of AI influencers, their impact on marketing, and the unconventional leadership style of Elon Musk. They delve into the importance of authenticity...

Episode
YouTube Citation Surges 414 Percent in AI Overviews
February 17, 2025

In episode #2918, Eric Siu and Neil Patel discuss the significant rise of YouTube as a platform for AI content creation and its potential as a podcasting network. They emphasize the importance of crea...

Episode
The 14% Conversion Boost That Most Companies Miss
February 14, 2025

In episode #2917, Eric Siu and Neil Patel discuss the impact of Buy Now Pay Later solutions in B2B markets, the importance of appearance in business settings, the effectiveness of Super Bowl ads, and ...