Episode #
How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
May 01, 2024

In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Here’s what Jason revealed.


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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT



  • (00:00) Introduction and Background
  • (10:09) Embracing Optionality in Business Strategies
  • (31:18) Operating Like a Public Company
  • (45:16) Continuous Customer Development
  • (55:02) Creating a Company Culture for Personal Growth
  • (01:03:34) Hiring and Accountability in Management
  • (01:14:50) Finding a Niche in the AI Landscape


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