Episode #852
How Long Does It Really Take For Marketing to Kick In?
November 30, 2018

In episode #852, we discuss how long it takes for marketing to start working. Tune in to hear when you should expect to see results.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Long Does It Really Take For Marketing to Kick In?
  • [00:40] In general, no matter what type of marketing channel you’re using, it will take at least three months to a year to see results.
  • [01:15] If you can break even in 90-120 days, you’re in good shape.
  • [02:12] The thing that takes the longest is branding.
  • [03:25] You want to see results months over months.
  • [03:40] When testing, cut the things that are losing money and try something else.
  • [04:08] The moment you stop optimizing, is when a competitor swoops in and takes your slice.
  • [04:35] Have a sense of urgency, but be patient.
  • [04:52] That’s it for today!
  • [04:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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